Colorz Festival 2022
Creating a Comprehensive Marketing Campaign for Colorz Festival
Colorz Festival, a Danish music festival scheduled for summer 2022 in Kildeparken, Aalborg, needed a comprehensive marketing campaign to attract a wide audience and ensure success. The challenge was to create both digital and print graphics, promo video materials for social media, and an extensive website for promotion and ticket sales. The booked artists included Ayo & Teo, Branco, Erica Jane, Lord Siva, Jillionaire, and more.
Enhancing Festival Visibility and Boosting Ticket Sales
The goal was to increase the visibility of Colorz Festival, effectively engage the target audience, and drive ticket sales. This was to be achieved through a strong visual identity, appealing promo videos, and a user-friendly website capable of handling high traffic and simplifying the ticket purchase process for visitors.
Creative and Comprehensive Marketing Strategy
To achieve these goals, I developed an integrated marketing strategy. I designed both digital and print graphics used for posters, flyers, and online ads. Promo video materials were produced and shared across social media platforms to create buzz and engagement around the festival. Additionally, I designed and developed a comprehensive website that served as both an information platform for the festival and a portal for ticket sales. The website was optimized for performance and security, ensuring a seamless experience for users.
