Colorz Festival
Client
Colorz Festival

Colorz Festival 2022

Developed a comprehensive marketing campaign for Colorz Festival 2022 in Aalborg, including digital and print graphics, social media promo videos, and a website for promotion and ticket sales. The campaign successfully enhanced visibility and boosted ticket sales, contributing to a successful event featuring artists like Ayo & Teo, Branco, Erica Jane, Lord Siva, and Jillionaire.
Project Details
Year
2022
Timeline
16 Weeks
Services
Challenge

Creating a Comprehensive Marketing Campaign for Colorz Festival

Colorz Festival, a Danish music festival scheduled for summer 2022 in Kildeparken, Aalborg, needed a comprehensive marketing campaign to attract a wide audience and ensure success. The challenge was to create both digital and print graphics, promo video materials for social media, and an extensive website for promotion and ticket sales. The booked artists included Ayo & Teo, Branco, Erica Jane, Lord Siva, Jillionaire, and more.

Goal

Enhancing Festival Visibility and Boosting Ticket Sales

The goal was to increase the visibility of Colorz Festival, effectively engage the target audience, and drive ticket sales. This was to be achieved through a strong visual identity, appealing promo videos, and a user-friendly website capable of handling high traffic and simplifying the ticket purchase process for visitors.

Solution

Creative and Comprehensive Marketing Strategy

To achieve these goals, I developed an integrated marketing strategy. I designed both digital and print graphics used for posters, flyers, and online ads. Promo video materials were produced and shared across social media platforms to create buzz and engagement around the festival. Additionally, I designed and developed a comprehensive website that served as both an information platform for the festival and a portal for ticket sales. The website was optimized for performance and security, ensuring a seamless experience for users.

ART DIRECTION
MOTION GRAPHICS
WEB DEVELOPMENT
BRAND IDENTITY
ART DIRECTION
MOTION GRAPHICS
WEB DEVELOPMENT
BRAND IDENTITY