Don't Call It a Comeback
Generating Buzz and Excitement for Johnson's Comeback
The Danish platinum-selling rapper Johnson needed an extraordinary marketing campaign for his major comeback show and tour across Denmark. The challenge was to create a comprehensive campaign that could capture attention and generate excitement among both old and new fans. The campaign needed to include both print and digital elements to reach a wide audience and ensure high visibility.
Engaging and Comprehensive Marketing Campaign
The goal was to design and implement a marketing campaign that could effectively promote Johnson's comeback show and tour. This included print materials such as posters and flyers, digital components like social media posts, a promo video, motion graphics, and an aftermovie from the main show at Falkoner Salen in Copenhagen. Additionally, a website for ticket sales needed to be developed to handle high traffic and ensure easy access for fans to purchase tickets.
Creative and Integrated Marketing Strategy
To meet these goals, an integrated marketing strategy was developed. I produced a range of print materials, including posters and flyers, which were widely distributed to create physical visibility. Digital elements such as social media posts and a promo video were designed and shared across social media platforms to engage the online audience. Motion graphics were used to create dynamic and eye-catching visual effects, while an aftermovie from the main show at Falkoner Salen in Copenhagen captured the highlights and generated post-event buzz. Finally, a user-friendly and responsive website for ticket sales was developed, ensuring a seamless experience for fans. The campaign successfully generated significant attention and engagement, resulting in sold-out shows and a successful comeback tour for Johnson.
