Krone
A distillery whose bottle is the whole argument. We put the object itself at the centre and built the site around holding it.
The bottle is the hero. Let people turn it over.
Krone's flagship is a hand-cut decanter that photographs badly and reads beautifully in the hand. We scanned it, and the product page is that model — lit, rotatable, and heavy-feeling — with the tasting notes arranged around it like a label unwrapping. Everything is progressive: no WebGL, and you get a still photograph and the same words.
The whole thing is one WebGL layer under ordinary, editable HTML. Nothing about the storytelling costs the client their ability to write.
FIG. 02 — THE VINTAGE VIEW INHERITS THE HORIZON'S CURRENT LIGHT INSTEAD.
One horizon
A single full-page canvas carries the light. Sections don't start and stop — they change the sky's temperature as they pass.
Type as terrain
Vintage names are set at display scale and clipped by the coastline, so the words sit inside the landscape instead of on top of it.
Editable underneath
Everything readable is plain HTML in the CMS. The effect layer degrades to a still gradient with no loss of content.
Fig. 05 — the horizon shader reacting to scroll velocity, captured in the staging build.
“It is the closest thing to handing someone the bottle over the internet.”
